Andriy Chumachenko

I am the co-founder of the digital agency Netpeak and the founder of the B2B marketing agency BASE.

Since 2007, I have worked my way from copywriter to CMO: built copywriting, SMM, and usability practices, developed products and teams, and set up marketing from scratch.

I helped create projects important for Odesa: the social platform "MyCity" and the "4City" space.

I run a Telegram channel about managing people, business, and self-management. I also host the podcast "This Is for Work", where we discuss weekly news at the intersection of technology, marketing, and business.

I oversee internal processes and most external activities at the agency: I teach, produce, set strategy, and scale projects.

I speak at conferences, publish in industry media, and work as a fractional marketing director for clients who need a system, not chaos.

I spend what I earn on travel and family. I am a Warhammer 40K fan, I have a wonderful daughter, and a tattoo on each arm.

Telegram Podcast Marketing
Andriy Chumachenko
Chumachenko
Chumachenko
Chumachenko

Projects

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Passion projects I actively work on
Telegram

Telegram

Telegram channel on marketing and business, self-management, team management, and running an agency.
Read
This Is for Work

Podcast

"This Is for Work" — a weekly podcast covering IT and business news.
Listen
Fractional CMO

B2B Marketing

We analyze your business, set goals and KPIs, build the team, and deliver results.
Hire

Talks

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Recordings of some of my talks
How Netpeak sells: on marketers, implementing ideas, and motivation Watch

On marketers, implementing ideas, and motivation

Interview for White Sales Podcast.

How Netpeak sells and the internal processes that support it. I talked about the "veto" system for approving ideas, pains and challenges, rules and processes, the use of AI, and my daily motivation.

How Netpeak sells: on marketers, implementing ideas, and motivation Watch
How to sell services and set marketing goals. DIY Podcast #89 Watch

How to sell services and set marketing goals

Interview for DIY — a podcast about business.

We discussed how to join an agency and the path from employee to co-founder. Also how to set goals, launch new services, keep records, scale, and grow a large business.

How to sell services and set marketing goals. DIY Podcast #89 Watch
Never work with jerks. Or get used to living in a new reality Watch

Get used to living in a new reality

Interview for the "PEREGOVORKA" channel.

Netpeak’s plans for 2022 and what happened to them after the full-scale invasion. Strengths and weaknesses of Ukrainians in business, demand for specialists, and team retention. Joint projects with the Ministry of Digital Transformation, my Telegram channel and podcast, Netpeak’s future, and expansion into foreign markets.

Never work with jerks. Or get used to living in a new reality Watch
How to build corporate culture. CEO Talks Watch

How to build corporate culture

Interview for CEO Club Ukraine.

Together with Roman Prokofiev, founder of Jooble, we discussed tools for building corporate culture, conscious hiring, the leader’s role, and the importance of team events.

How to build corporate culture. CEO Talks Watch
How can a leader build a strong team? Netpeak Talks #4 Watch

How can a leader build a strong team?

A theoretical and practical overview of building a truly strong team.

What a leader should be and which qualities to develop, how to streamline and automate processes, why to create new projects, how to set up iterations in the team, and why it matters.

How can a leader build a strong team? Netpeak Talks #4 Watch
Three steps in ten years. IT RULES — LivePage Watch

How Netpeak was built

A conversation with LivePage CEO Mykhailo Shcherbachov in an unusual car-interview format about Netpeak.

Where the company started and where it led us, the first working day, the first client, when to hire HR, how to train employees, challenges of organizing our own conferences, and plans for the future.

Three steps in ten years. IT RULES — LivePage Watch
Netpeak Insight #4: How to work faster and avoid distractions Watch

How to work faster and avoid distractions

30 tips on notifications, patterns, and non-obvious tricks to speed up your work.

How to type faster, why to work in comfort and plan at least a day ahead, and how to set up work with messengers, email, calendars, and documents.

Netpeak Insight #4: How to work faster and avoid distractions Watch
LalaConf 2019 — 12 years of successes and failures Watch

12 years of successes and failures

The company’s story from a three-person room in Odesa to a group of companies with 500+ employees and offices in four countries.

How a performance agency became eight independent companies, why and how we develop them, onboarding of new employees, why values and mission matter and how they help everyone, what corporate social responsibility is and why it is needed.

LalaConf 2019 — 12 years of successes and failures Watch
More videos

Writing

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Selected publications in industry media
Redbull

Productivity rules of Netpeak’s co-founder

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 Forbes

How To Break The Traditional Agency Model (And Build Something Better)

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 NV

How to build work with a cross-functional team

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 Diia

It’s not shameful to ask — it’s shameful not to want to learn. A case by Andriy Chumachenko

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 Devua

A big interview with the co-founder of the marketing agency Netpeak

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 ProGroshi

Brand mission: how young entrepreneurs can help Ukraine during the war

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 AIN

"We are ready for financial losses" — Andriy Chumachenko, Netpeak

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 Netpeak Journal

The company mission and how to fulfill it

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 MC.today

30 years of Ukrainian entrepreneurship

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 Lifehacker

How to align work, sleep, and rest?

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 Laba

Andriy Chumachenko, Netpeak: "Having one lead-gen channel and losing it means losing the business"

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 Mind

Support and restraint: should you be friends with your staff?

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 Inforesist

"And it will repay you tenfold" or how to raise salaries

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 Kyivstar

Realists episode 3: Shymkiv, Chumachenko, Piskarev

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 Speka

How a Ukrainian IT company can find clients abroad

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 ThePage

Jobs-to-Be-Done theory: what it is and how it works

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Work

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Where I started and where I am now
Oschadbank

Lead IT Specialist

From December 2005 to May 2007, I worked at Oschadbank as a systems administrator.

Netpeak

Copywriter

In May 2007, I joined Netpeak, writing SEO texts.

Netpeak

Head of Copywriting

In January 2008, I became head of the department, handling hiring, training, and oversight of the copywriting team.

Netpeak

Head of SMM

In September 2010, I launched a new in-house service — SMM. I built a team, developed the department, communicated with clients, and sold the service.

Netpeak

Creative Director

From May 2013, I served as Creative Director — developing brand identity, merchandise, and visual assets, working with the design team.

Netpeak

Marketing Director

Since October 2014, I have led all marketing at the agency. I grew the team from 0 to 40 people, set up numerous processes, relaunched the blog, launched the Netpeak Cluster project, and together with the team increased the agency’s number of clients fivefold.

MyCity

Co-founder of the "MyCity" social platform

In 2015, I helped design and launch a crowdfunding platform for civic projects in Odesa.

Netpeak

Managing Partner

In June 2015, I became Managing Partner of Netpeak — forming and executing the agency’s strategic initiatives.

4City

Co-founder of the restaurant

In December 2016, I became one of the co-founders of the 4City urban space — a restaurant that donates 70% of its profit to social projects for the city of Odesa.

Netpeak

Co-founder of the agency

Co-founder of the Netpeak digital marketing agency, deeply involved from day one in all processes, best practices, and company development.

BASE

Founder & CEO of the agency

Founder and CEO of the BASE B2B-marketing agency, deeply involved from day one in all processes and company development.

Work

/
Where I started and where I am now
Oschadbank

Lead IT Specialist

From December 2005 to May 2007, I worked at Oschadbank as a systems administrator.

Netpeak

Copywriter

In May 2007, I joined Netpeak, writing SEO texts.

Netpeak

Head of Copywriting

In January 2008, I became head of the department, handling hiring, training, and oversight of the copywriting team.

Netpeak

Head of SMM

In September 2010, I launched a new in-house service — SMM. I built a team, developed the department, communicated with clients, and sold the service.

Netpeak

Creative Director

From May 2013, I served as Creative Director — developing brand identity, merchandise, and visual assets, working with the design team.

Netpeak

Marketing Director

Since October 2014, I have led all marketing at the agency. I grew the team from 0 to 40 people, set up numerous processes, relaunched the blog, launched the Netpeak Cluster project, and together with the team increased the agency’s number of clients fivefold.

MyCity

Co-founder of the "MyCity" social platform

In 2015, I helped design and launch a crowdfunding platform for civic projects in Odesa.

Netpeak

Managing Partner

In June 2015, I became Managing Partner of Netpeak — forming and executing the agency’s strategic initiatives.

4City

Co-founder of the restaurant

In December 2016, I became one of the co-founders of the 4City urban space — a restaurant that donates 70% of its profit to social projects for the city of Odesa.

Netpeak

Co-founder of the agency

Co-founder of the Netpeak digital marketing agency, deeply involved from day one in all processes, best practices, and company development.

BASE

Founder & CEO of the agency

Founder and CEO of the BASE B2B-marketing agency, deeply involved from day one in all processes and company development.

Travel

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Cities where I have spent more than 24 hours

Contacts

Follow me. And write if you want to discuss something — I am always open to dialogue.
Facebook Instagram LinkedIn Blog Telegram

[email protected]

Forbes Council